OK, I'll have some fun with you:
(1) Kentucky would be seeded higher on the S-curve than Louisville. Kentucky is ahead in the RPI (11 vs. 17), including a higher SOS (25 vs. 36). Kentucky is ahead in the AP poll (10 vs. 16). Kentucky is ahead in Kenpom (8 vs. 11). Kentucky beat Louisville, yet again.
(2) Per 40 minutes, Ulis averages 18.7 points, 7.7 assists, 3.4 rebounds, 1.4 steals, 2 turnovers, and shoots 43% from the field (48% on 2s and 34% on 3s) and 85% from the line. Per 40 minutes, Snider averages 13.5 points, 5.1 assists, 3.3 rebounds, 1.2 steals, 2 turnovers, and shoots 40% from the field (40% on 2s and 40% on 3s) and 75% from the line. Thus, Ulis is better in every respect (and in many respects way better), except three-point percentage.
(3) This is pure opinion that can't be debated objectively. Nevertheless, I feel safe saying that Cal doesn't "pride himself on selfish play."