The premier annual non-conference college basketball game once again proves it worth in the ESPN lineup relative to other basketball match-ups. ESPN will air the game at 7pm on Wed Dec 21. This slot is the one available spot that doesn't coincide with a bowl game, which always generate huge TV ratings. The folks at ESPN plan to have this hugely rated basketball game as a lead-in to its 9pm bowl matchup. They know that historically this game will bring in a huge audience that will hopefully then stay tuned for the football game. Because Christmas Eve and New Year's Eve fall on a Saturday, it wasn't possible to slot the basketball game where it could generate as much exposure given the decision to hold major bowl games on New Year's Eve this year (Citrus, Gator, Peach, Fiesta).
From a UofL fan perspective this is also a big win because this game will not intersect with any of our potential bowl opportunities. Of course UK football doesn't have to concern themselves with this issue.
From a UofL fan perspective this is also a big win because this game will not intersect with any of our potential bowl opportunities. Of course UK football doesn't have to concern themselves with this issue.