Normally I would agree with you, but I can see you aren't used to uk FB and what you know is amazingly short sighted.
In a perfect world you are absolutely correct. The uk game should be important. Many of us wish it were. (many don't, me included)
The problem is uk itself doesn't think FB is important. Period.
Now you may say that's ridiculous, but if it is, why did they let Adolf Rupp run off The Bear (63 friggin years ago), who was .731 overall and .563 $EC.?
Then they follow that by FIRING his replacement, Blanton Collier (55 years ago) with a .531 overall winning % and .388 in the $EC? Why? Because he was still winning!! Not as much, but enough to p!$$ off Rupp.
Since then (
55 years!), the HC's at uk have a cumulative overall win % of .382 and an $EC % of .259.
The point?
Many of us have grown old (55 years-Long Term) waiting for the uk game to "matter" for anybody. We can wish, and hope,....and grow old.
uk is not now, or ever, going to do ANYTHING that might take ANY attention from their BB program. BB is ALL they ever have, and ever will care about. (other than pimping the FB program for the $EC money) That's why they ran Bear Bryant off, and the curse of THAT move is with them today.
(Truthfully, WE were on that same path until we hired Tom Zurich as AD. Howard Schnellenberger left here because we joined CUSA to the total benefit of BB. We went in a death spiral with a 3 year record of 13-20 when TJ was hired, and he has seen to it that ALL sports are treated equally, fairly, and put in the best position to succeed!)
So yes, it would help us if uk were better. But I'll fly Space Shuttles before that happens on a consistent basis.
So, most of us don't hope for it anymore. We hope they continue to SuCk, because they have asked for it, so they deserve it.