The settlement will force teams to play 20-22M to players for all sports. The NIL framework at that point should shift to its original intent. Players being paid for marketing their NIL. Not sure how they reel that back in.
The brands are still dominating the sports. They just do it differently. Follow the money. Now they are more vulnerable because the fluid nature of the portal. Bad choices in your roster good luck.
We are still in an emerging market. For example, teams that have deep pockets who haven’t really dove into sports are starting to invest because of the football playoff. SMU has had a ton of money sitting on the sidelines since the 80’s. Watch the 30-30 on the Pony Express. They were outspending Texas. As soon as they saw the playoff and ACC they pounced. They have opened the floodgates. UNC has now decided to invest in football. As the market matures more and more teams will invest. That will lead to talent getting even more spread out.
For Louisville to sustain they have to be near the top of the conference in NIL spend. As long as they are in that world they will have rosters that will compete. They probably need to get to 15M in football.
