Is this a serious question? Ha ha, one can never tell.
Elite programs are hilariously self-involved. In that sense, compared to Kansas, UK, Duck, UNC, with the probably exception of UCLA who own over 125 National Titles in all sports (a truly "elite" program), Louisville is more than happy being considered "competitive".
I know for me and others, this is quite a nice reward. Honestly, I actually loudly "Expected" a title in 2013. But then, I "expected" a title for UK during their 40-0 season. Mostly, I enjoy being right, but that is a sideline to enjoying the games and competition. I especially love upsets, parity and the leveling of egotism.
Hope this helps.