Great piece by Eric Crawford. Again he does a great job summing up things:
LOUISVILLE, Ky. (WDRB) — Contrary to what you may have read, University of Louisville athletic director Tom Jurich is not the Worst. Person. Ever. And contrary to many University of Louisville sports fans I have talked (and Tweeted) with today, he is not infallible.
Jurich, in my experience at Louisville, hasn’t made many mistakes. He has made some. He made one when he hired that one football coach. And he made one on Wednesday, when he tried to address his football staff’s receiving of game plan information leaked by a Wake Forest radio analyst.
I’ve tried for much of the day to get a feel for how that statement came to happen. That statement, which acknowledged that offensive coordinator Lonnie Galloway got “a few plays” from Wake Forest radio analyst Tommy Elrod, then shared them with the defensive staff, did not put out the flame around this story. It poured gasoline on it, not so much because of the seriousness of the infraction -- and it is a breach of ethics -- but because of the dismissive tone Jurich’s statement carried toward it.
It was a mistake. It was wrong in its expression. It was wrong in its conclusion. Shoot, if you’re a public relations professional, you could even argue it was wrong in its execution.
There was no apology. There was no punishment handed down. There was no hint of awareness that this kind of action is wrong.
Jurich will have to own that statement. If he got advice on it, it was bad advice.
I haven’t spoken to Jurich. I’ve spoken to several sources at the university. One told me that the statement was, first and foremost, an effort by Jurich to be timely, and to acknowledge quickly that he had found evidence that a football staffer had been in communication with Elrod, and that he had apparently taken some information, but that it was negligible in nature.
But then, instead of moving on to an apology, there was some junk about “undue attention” on the coaching staff. Might as well just light a fuse for national media. And the heat coming Jurich’s way — from national writers who have been pretty complimentary of him in the past — has been intense.
University sources also told me that Jurich continues to look into this matter. That he learned of it with a phone call from the Wake Forest athletic director Monday night during a Heisman Trophy gala in New York City. He returned Tuesday to question football staffers, and asked more questions on Wednesday. Whether Louisville has yet received the full report Wake Forest generated or any written materials, I don’t know.
But I was told today by one university source, “ethical questions are something that Tom does take seriously.” That wasn’t communicated in the statement.
Sometimes, I feel like I’m in the wrong line of work. Is there money in writing apologies? Like the rest of us, probably, I’m terrible at writing my own. I’m as big a jerk as anybody when I screw it up and have to apologize. But, boy, am I good at writing these things for other people.
From that perspective, think about what might’ve happened had Jurich said and issued something like this:
“Our offensive coordinator accepted game plan information from a person with ties to the Wake Forest football program. Nothing I have found demonstrates that our football team benefited from this information. But the coach’s intent was to benefit from that information and it was wrong. The basic principles of athletic competition at U of L stand for the highest ideals in sportsmanship. One of the primary objectives of competition is to develop and foster respect for fellow participants, coaches, officials and spectators. Because of that, I am suspending the offensive and defensive coordinators for the upcoming bowl game, and will consider other action as deemed appropriate by the ACC commissioner. But more than that, I want to issue an apology to Wake Forest University, its players, its coaches, its fans and its administration, on behalf of University of Louisville athletics, and I would like to apologize to our own university community. I have further instructed football coach Bobby Petrino to personally apologize on behalf of his staff to Wake Forest coach Dave Clawson and his players, and I have mandated a course in ethics and sportsmanship training for our football coaching staff. I find this incident personally embarrassing, and not in keeping with our values as a department or as a university.”
Jurich says that, Louisville takes its medicine in the national media, for a day, maybe two. Petrino apologizes, and it’s on to the bowl game.
Instead, Petrino is facing increased scrutiny, and Jurich himself is in the crosshairs of the national media.
Those two lines in the statement I wrote in italics are there for a reason. They’re lifted from the U of L Student Athlete Code of Conduct. Yes, the school has one of those and every athlete must sign it.
Among the many items in that 40-page document is this one, under the “Academic Dishonesty” heading, subsection “Cheating,” that prohibits student-athletes from, “Procuring or using tests or examinations, or any other information regarding the content of a test or examination, before the scheduled exercise without prior authorization.”
I know a football game isn’t an exam. But this is what Louisville coaches did. They got the plays, from a source affiliated with an opposing team, before the game was played.
That’s not cool. In the past 24 hours, I’ve heard every form of ethical equivalence you can imagine.
— Other schools do it. This is a fallacious argument.
— Coaches call each other for scouting information all the time. (That’s fine. If Bobby Petrino called up Dave Clawson and said, “About these plays you guys were thinking about running against us, I have a few questions,” we’d not be having this conversation.)
— Coaches change jobs and give inside information all the time. That’s fine. But if they give away specific game plan information on the school they're working for, it isn’t fine, nor is it fine to take that and use it.