There lies the difference between those who love the NBA and those that do not. By far, the NBA is the most individual player-centric sport of all major team sports. That is why basketball players tend to be the biggest divas. It all starts with the example set as the games highest level.
When the NBA has storylines that echo what I love about sports - outstanding tactics and team play trump individuality - then I might care. But we just observed Memorial day. And as someone who knows all too well what that holiday stands for, pardon me if I have a distaste for the hypocrisy of a multi-millionare, whose stardom elicits preferencial treatment by officials, then uses their exposure as a pulpit to carry on about how racist our country is. Jackie Robinson and Ali had an argument. These overpaid prima donnas do not.
The NBA markets players no doubt, but it's a team game. One player can definitely change a game drastically, but one player can't win a game alone.
LeBron James is a great player and teammate. Yes, he pissed me and many others off with his "The Decision", but since he's gone back to Cleveland the guy has been humble and a great teammate.
Watch his postgame interview from Game 7, he's very appreciative of his teammates efforts. Interview starts at 1:17.