Average NCAA football attendance dropped 7 years in a row from 2014-2021. And while 2022 saw a mild increase from 2021 it was still lower than 5 of those years. The way football is consumed has changed and I think it’s safe to say that the expansion was unfortunately poorly timed to this change in habits. The good news is that it seems that the pendulum for watching sports live and in person is starting to swing back. Couple that with an exciting brand of UofL football and seemingly more stability at the university and maybe things will get to where we all want it.