I have no problem trying to make more money off the tournament. But this isn't the right approach IMO.
The tournament suffers from "too much" parity. A four-seed, two fives, and a nine-seed like we had in 2023 do not constitute a must-see Final Four. The TV ratings proved that. Not many honestly believe UConn was the best team in the country.
The NCAA should move toward a double elimination format, at least past the first weekend.
Counting the four play-in games that I wouldn't change--single elimination--there are 67 games in the tournament now. A double elimination format thereafter like we have in baseball increases the number of games to a minimum of 130 games and a max of 193.
Not only does that NOT admit more teams with little chance of success, it improves the integrity of the results for the 68 teams in the tournament now...