This is really similar to Canseco. The presence on steroids drove MLB down the path they knowing went down. The presence of steroids controlled baseball because it made baseball fun to watch, but they all knew if it came out the game would change. Everyone in the MLB, including the media, didn't care because it was making everyone money and story lines.
Nike is the steroid that has been in the game for a really long time. Nike is engrained in the college basketball system at the high school, university, AAU, and NCAA level. They, in many ways, control college basketball. They aren't clean and never have been clean. They have too much invested in not controlling where players go. Why do you think the SEC has all of sudden started landing 5 stars at all their programs instead of just UK? The SEC knew they had to put a good product on TV. In comes Nike and ESPN we will get you players. Why can't any program in the ACC, outside of Duke, Carolina, and FSU land 5 star kids in a regular basis? Nike controls college basketball and these supposed great coaches all should be kissing the Nike ring.
You could say from strictly a basketball perspective the biggest mistake Jurich made was going with Adidas. They didn't control enough player to support their programs. Kansas was the coach cow for them, they got all the elite players, They were trying to expand and were making ground then bang FBI.
The only thing saving college basketball is the ultimate equalizer the NCAA tournament.