The Wall Street Journal annually calculates how much college basketball teams are worth based on their revenues and profits. Today's article is titled: "What's Your Team Worth? (Hint: Less than Pitino's)."
The article leads off: "Undefeated Kentucky is on the brink of one of the greatest seasons in college basketball history-but the Wildcats aren't even the most valuable team in their own state "
UL basketball is first in the nation at a value of $367.4 million, $50 million more than the second place University of Arizona and $154 more than sixth-place Kentucky. The article says that the city of Louisville is "college basketball's most obsessed market."
http://www.wsj.com/articles/whats-your-college-basketball-team-worth-1427903905
The article leads off: "Undefeated Kentucky is on the brink of one of the greatest seasons in college basketball history-but the Wildcats aren't even the most valuable team in their own state "
UL basketball is first in the nation at a value of $367.4 million, $50 million more than the second place University of Arizona and $154 more than sixth-place Kentucky. The article says that the city of Louisville is "college basketball's most obsessed market."
http://www.wsj.com/articles/whats-your-college-basketball-team-worth-1427903905
