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Ticket Revenue

Knucklehank1

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Jul 12, 2004
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Everyone’s favorite CJ columnist tweeted this:
2019-20 combined football and men's basketball ticket revenue: $26,081.818
2020-21 combined football and men's basketball ticket revenue: $5,288,798

I checked the UofL Athletics financial statements and verified the $26M is correct. Woof…what an affect Covid and to a lesser degree a bad product had on the financials.
 
Everyone’s favorite CJ columnist tweeted this:
2019-20 combined football and men's basketball ticket revenue: $26,081.818
2020-21 combined football and men's basketball ticket revenue: $5,288,798

I checked the UofL Athletics financial statements and verified the $26M is correct. Woof…what an affect Covid and to a lesser degree a bad product had on the financials.
I don't get into finances like that.If i'm not mistaken wasn't 2020-21 the time frame of no in-person attendance ? And did he put up those same numbers of the team up the road?
 
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I don't get into finances like that.If i'm not mistaken wasn't 2020-21 the time frame of no in-person attendance ? And did he put up those same numbers of the team up the road?

Yes, vast majority of this attributable to Covid. Helps explain financial headwinds the program is facing.
 
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COLUMBIA, Mo. — With revenues ravaged by the pandemic, the University of Missouri athletics department once again operated at a deficit during the 2021 fiscal year but severely closed the gap thanks to nearly across-the-board cost cutting and a lifeline from the Southeastern Conference.
From July 1, 2020 to June 30, 2021, Mizzou’s athletics revenues increased slightly from the previous year despite a sharp but expected drop in ticket sales due to limited seating capacities during the 2020-21 academic year. MU’s ticket sales declined by 78% from the previous year, but the SEC’s contribution to offset financial losses allowed Mizzou’s annual revenues to barely surpass the previous year’s levels, according to MU’s annual submission to the NCAA Membership Financial Reporting System, obtained by the Post-Dispatch via Sunshine Law request.

Mizzou’s total operating revenues remained stable, increasing by a fraction of a percentage point from $110,189,122 in 2020 to $110,458,144 in 2021.
 
COLUMBIA, Mo. — With revenues ravaged by the pandemic, the University of Missouri athletics department once again operated at a deficit during the 2021 fiscal year but severely closed the gap thanks to nearly across-the-board cost cutting and a lifeline from the Southeastern Conference.
From July 1, 2020 to June 30, 2021, Mizzou’s athletics revenues increased slightly from the previous year despite a sharp but expected drop in ticket sales due to limited seating capacities during the 2020-21 academic year. MU’s ticket sales declined by 78% from the previous year, but the SEC’s contribution to offset financial losses allowed Mizzou’s annual revenues to barely surpass the previous year’s levels, according to MU’s annual submission to the NCAA Membership Financial Reporting System, obtained by the Post-Dispatch via Sunshine Law request.

Mizzou’s total operating revenues remained stable, increasing by a fraction of a percentage point from $110,189,122 in 2020 to $110,458,144 in 2021.

Helps explain why SEC gonna pull ahead of other conferences (except Big 10). They got all that extra TV money flowing in. Missouri was able to keep total revenue flat despite the huge drop in ticket revenue.
 
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Only teams from ACC that Big 10 would have any interest in are UNC, maybe UVA and of course Notre Dame.
IDK about that one last week i was listening to one of the Natl shows. And expansion talk ACC came up. And they were saying only teams they felt fit from a geographical standpoint based on location was U of L. And of course ND top of their wish list.
 
Mich
Mich St.
NW-
Illinois
Purdue
Indiana
Ohio.St
Rutgers
Penn.St
Iowa
Wis
Minn
Maryland

Based off the location of these schools we fit right inside 7 of them
 
I have heard the talk of Louisville fitting into the B1G from other outlets as well. I don’t know any school that hasn’t been financially affected by Covid.
 
I don’t think geography matters much anymore. What matters is how much revenue you can generate (and in the Big 10 if your academic profile fits - must be in Association of American Universities)
 
I don’t think geography matters much anymore. What matters is how much revenue you can generate (and in the Big 10 if your academic profile fits - must be in Association of American Universities)
Yell but didn't the ACC pretty much ignore the academic part with us. Because i don't think we fit here either on that.
 
I wouldn't mind the SEC only issue we be put in the West be real bad for the FB on that move though. BB once we ever get settled again we can play any were.
 
The SEC and ESPN have plans to dominate college football and it is the geographical conditions that specifically places Miami, FSU and Clemson directly in their cross-hairs. It is no coincidence that Tx A&M hired Jimbo from FSU, and Buzz Williams from VT, and the recent departure of Clemson’s DC Venables for Oklahoma, demonstrated further evidence of just how focused the SEC is in their quest for domination. I believe ESPN sees the ACC as unwilling to match SEC resources, and lack of commitment to expand.

The BIG conference is still pretty much immune, perhaps the only vulnerable school right now is Nebraska, as Oklahoma, Arkansas and Missouri are purportedly poaching the Cornhusker state for their in-state talent.

I hate to give Stoops and UK any credit, but their focus on pursuing the fertile OHIO talent is precisely what UL should have been doing long ago. Florida and Georgia have been very good to us, but I expect we are going to a lot more competition for talent from SEC schools than ever before.
 
I'm starting to think we need to go Big ten route . ACC just not cutting it with the dollars .

Can anyone name one program that has progressed since joining the ACC?

Every program that has went to the ACC from the Big East has backslid. The ACC has not improved a single program and I don't care about Pitt's "good season" this year over an ACC that would struggle head to head against the Sun Belt.
 
The SEC and ESPN have plans to dominate college football and it is the geographical conditions that specifically places Miami, FSU and Clemson directly in their cross-hairs. It is no coincidence that Tx A&M hired Jimbo from FSU, and Buzz Williams from VT, and the recent departure of Clemson’s DC Venables for Oklahoma, demonstrated further evidence of just how focused the SEC is in their quest for domination. I believe ESPN sees the ACC as unwilling to match SEC resources, and lack of commitment to expand.

The BIG conference is still pretty much immune, perhaps the only vulnerable school right now is Nebraska, as Oklahoma, Arkansas and Missouri are purportedly poaching the Cornhusker state for their in-state talent.

I hate to give Stoops and UK any credit, but their focus on pursuing the fertile OHIO talent is precisely what UL should have been doing long ago. Florida and Georgia have been very good to us, but I expect we are going to a lot more competition for talent from SEC schools than ever before.
I have always followed recruiting a bit. And yes Stoops recruited from his wheelhouse Ohio. U of L did attempt to recruit the Cincy area. Ohio kids dream of Big 10 offers Ohio St Mich, Penn,Mich /St etc , and mainly if they didn't get those offers they prefrered the SEC,Big 12 because they felt thats big boy FB. Stoops uses that to his advantage getting the leftovers . Hate to admit it but a SEC offer is something to a kid. I reImember U of L lost out on some serious talent back in day to Ohio St, and IU for awhile . We even had a really good one go to the Gators Robeys son.
 
Everyone’s favorite CJ columnist tweeted this:
2019-20 combined football and men's basketball ticket revenue: $26,081.818
2020-21 combined football and men's basketball ticket revenue: $5,288,798

I checked the UofL Athletics financial statements and verified the $26M is correct. Woof…what an affect Covid and to a lesser degree a bad product had on the financials.
Tim Sullivan

@TimSullivan714


University of Louisville athletics financial statement shows $22.5 million in gifts for first half of 2021-22 fiscal year, a 62% increase from the first half of 2020-21.

9:45 AM · Jan 21, 2022
 
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I have always followed recruiting a bit. And yes Stoops recruited from his wheelhouse Ohio. U of L did attempt to recruit the Cincy area. Ohio kids dream of Big 10 offers Ohio St Mich, Penn,Mich /St etc , and mainly if they didn't get those offers they prefrered the SEC,Big 12 because they felt thats big boy FB. Stoops uses that to his advantage getting the leftovers . Hate to admit it but a SEC offer is something to a kid. I reImember U of L lost out on some serious talent back in day to Ohio St, and IU for awhile . We even had a really good one go to the Gators Robeys son.

Dan McDonnell has great recruiting philosophy. In addition to getting great local talent, he recruits the heck out of Illinois, Ohio and Penn. They see an ACC school as being in the south and in a warmer climate.
 
Comparisons to FY2021 are affected by Covid and should usually be skipped over. You have to be careful just plucking one number from a financial report, and you should try to remove one-time nonrecurring items.

As far as football, here's the numbers U of L summarized for the first fiscal quarter (ending 9/30) dating back a few years. The missing year was Covid, and 2018 was Petrino's last year. This table excludes ACC revenue and money from neutral site games or "guarantees". What's left are pretty much the operating items that U of L is managing on its own from one year to the next and under the same circumstances...

Q1-Football-Revenues.jpg

Revenues overall are declining about $0.9 million annually. The combined subcategories of ticket sales + loge seats + suite rentals account for all of that trend.

So, I would quantify the decline in "ticket revenue" which is the subject of this thread as close to $1 million annually. Discounting Covid, it doesn't look like last year was an outlier in any respect. And with Satterfield returning and nothing much new on the administration front, I wouldn't expect next year to deviate much from this trend down...
 
Last edited:
Comparisons to FY2021 are affected by Covid and should usually be skipped over. You have to be careful just plucking one number from a financial report, and you should try to remove one-time nonrecurring items.

As far as football, here's the numbers U of L summarized for the first fiscal quarter (ending 9/30) dating back a few years. The missing year was Covid, and 2018 was Petrino's last year. This table excludes ACC revenue and money from neutral site games or "guarantees". What's left are pretty much the operating items that U of L is managing on its own from one year to the next and under the same circumstances...

Q1-Football-Revenues.jpg

Revenues overall are declining about $0.9 million annually. The combined subcategories of ticket sales + loge seats + suite rentals account for all of that trend.

So, I would quantify the decline in "ticket revenue" which is the subject of this thread as close to $1 million annually. Discounting Covid, it doesn't look like last year was an outlier in any respect. And with Satterfield returning and nothing much new on the administration front, I wouldn't expect next year to deviate much from this trend down...

Clearly there is an ongoing ticket revenue issue. Going to any game would reveal that (although I think Covid still is impacting that). I’m not sure one can just “skip over” Covid effects when analyzing revenue. While it was a one-time event (hopefully and again with caveat that it’s affecting this year as well), you cannot ignore the absolute revenue impact it had.
 
I do know because I've already started looking at basketball, that attendance nationally is maybe 10% lower than 2019. But that's for a sport played indoors, so I'm not comparing football to basketball in this regard.

I'd suggest that anyone who wants to know Covid's effect on football to look at benchmark programs in 2019 and 2021. If there's much of a decline, that's probably Covid. If you're assuming that a decline for one program is Covid, that alone is not good, scientific research...
 
The struggle non-SEC/Big 10 schools face is that they cannot replace that lost revenue with increased tv money. Look at what he posted about Missouri. Their ticket revenue got slashed and yet they were flat on revenue.
 
Football is king. I am not sure the ACC gets it.
I think the ACC Commish gets it. He has said more than once the ACC must improve in FB. Doesn’t hurt he came from the Big 10. Now whether the universities get it is a different issue. FSU, Clemson, and Miami get it. I think as a fan base we do.
 
@TimSullivan714

University of Louisville athletics ticket sales have rebounded nicely following a big COVID-related dip in 2020-21. Financial statement presented at Friday's ULAA meeting shows $23,675,128 in ticket sales halfway through the 2021-22 fiscal year -- a 332% increase.

9:18 AM ·
 
@TimSullivan714


Fiscal year is barely half over, but assuming bulk of basketball ticket revenue has been counted, things appear to be trending a bit lower than pre-COVID. In 2019-20, ticket revenue for football and men's basketball was $26 million. In 2018-19, it was $29.6 million.Not as bad as I thought considering the sales numbers this year
 
@TimSullivan714


Fiscal year is barely half over, but assuming bulk of basketball ticket revenue has been counted, things appear to be trending a bit lower than pre-COVID. In 2019-20, ticket revenue for football and men's basketball was $26 million. In 2018-19, it was $29.6 million.Not as bad as I thought considering the sales numbers this year
I don't think Sullivan has seen any actual reports. He's more than likely just repeating snippets from Friday's meeting narrative which is largely polishing a financial turd.

I've asked for the Dec 31st unaudited financial statements, but was initially rebuffed because they weren't approved for release. Not sure why anyone needs to "approve" data--they are what they are. But I'm submitting a formal request this week that will show football and basketball revenues thru year end. I'll report the numbers when I have them.

And year-over-year revenue comparisons are meaningless in most cases. Covid was way down, and that also affected donations/gifts. You have to go back two years or longer to see trends since the old regime was hijacked...
 
I don't think Sullivan has seen any actual reports. He's more than likely just repeating snippets from Friday's meeting narrative which is largely polishing a financial turd.

I've asked for the Dec 31st unaudited financial statements, but was initially rebuffed because they weren't approved for release. Not sure why anyone needs to "approve" data--they are what they are. But I'm submitting a formal request this week that will show football and basketball revenues thru year end. I'll report the numbers when I have them.

And year-over-year revenue comparisons are meaningless in most cases. Covid was way down, and that also affected donations/gifts. You have to go back two years or longer to see trends since the old regime was hijacked...

I’ve served on several non-profit boards and finance committees. Typically, the financials aren’t considered “final” until reviewed and approved by the Finance Committee.
 
I’ve served on several non-profit boards and finance committees. Typically, the financials aren’t considered “final” until reviewed and approved by the Finance Committee.
Are there footnotes or explanations on your reports? None of that is on U of L unaudited statements, just numbers. And the fact they're unaudited means they're unofficial. Anyone asking for or using them knows that.

These reports should be automatic and computer generated. Accounting systems will spit out a financial statement any instant you want one. It's like a bank ledger. Unless there's an error, the report is what it is. A financial committee is not going to spot errors nor should it be accountable for that.

U of L prepares these reports monthly, but this Committee just meets quarterly. Does that mean if I ask for the same report effective January 31st, they'll need to meet again in February? For that matter, I routinely ask for quarterlies, and I don't recall a delay in the past.

And knowing somewhat what I'm gonna see, all of this smells like stonewalling. But that doesn't matter because bad news a few days later is still bad news...
 
I do know because I've already started looking at basketball, that attendance nationally is maybe 10% lower than 2019. But that's for a sport played indoors, so I'm not comparing football to basketball in this regard.

I'd suggest that anyone who wants to know Covid's effect on football to look at benchmark programs in 2019 and 2021. If there's much of a decline, that's probably Covid. If you're assuming that a decline for one program is Covid, that alone is not good, scientific research...
not quite apple to apple as southern schools allowed more attendance where politics allow them to completely ignore that covid even exists whereas northern schools completely shut down. i'd guess that southern schools had higher income and attendance simply base don geography and politics. i'd imagine all florida and texas schools didn't suffer as much. i have distant relatives in florida who have never put on a mask for any reason as covid doesnt exist in destin according to their govenor. on a side note, i saw part of the uk-auburn game and was packed full house, no social distancing and maybe saw three masks on non-school personnel. i'd say northerners are more apt to not go to games because of covid, southerners mostly don't give a shit
 
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If anyone followed the experience that Sweden initiated at the onset of Covid in 2020, and compared it to their 2 neighbors (Norway and Denmark), it provided evidence as to just how little difference "social distancing" had on the incidence of hospitalization and motality between the 3 countries.

It is true the southern states in the US aligned closely with the "Swedish Model", while the northern states followed Fauci, CDC and WHO recommendations. If you watched the IU vs Michigan telecast in Bloomington, you could see that most in attendance at least had masks on whether they were covering their nose and mouth or not .......... as glassman noted above, it is in sharp contrast to what we witnessed in College Station where they were filled to the rafters hosting the Cats and no one even had a mask.
 
@RossDellenger

The SEC has announced that it distributed $777.8 million to its schools. That's roughly $54 million per school - roughly $10 million more than last year.

4:33 PM · Feb 10, 2022


This number does not include the additional $23M the league distributed to its schools last year to mitigate COVID-impacted financial losses. In all, SEC schools got about $77 million in distribution last year. Only 53 FBS schools have a *total* athletic budget of $77 million.
 
The ULAA had a $77 million budget our last year in the AAC (FY2014). We received about $3 million that year from the conference.

Our ACC and NCAA revenue streams in 2020 were about $21.5 million.

U of L's revenue issues now are home grown: loss of ticket revenue (this thread) and gifts/donations. This conference stuff is another log on the fire, but you have to help yourself first. We used to be really good at that...
 
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