Tennessee Adidas Deal
- Thread starter shadow force
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My recollection is about $9m a year and ending about 2026. Both figures could be slightly off. The $9m figure included a large amount of non- cash things like uniforms,etc.
If we start winning again, especially in basketball, our deal will be sweetened considerably I think.
UofL's deal w/ Adidas was renewed in 2017. It was a ten year, $160M deal that runs through the 2027-2028 season. That's $16M per year. UofL has partnered with Adidas since 1998.
Other Adidas schools include A&M, Kansas, Arizona State, Washington, Miami, Nebraska, NCST, Mississippi St., Georgia Tech, IU, and Rutgers.
Other Adidas schools include A&M, Kansas, Arizona State, Washington, Miami, Nebraska, NCST, Mississippi St., Georgia Tech, IU, and Rutgers.
With the way the basketball and football teams are on the upward trend, Next deal I say we will get about 20 mil a year as well. Our football teams have a legit shot at the CFP. Basketball team is only going to go up after some very bad years,
Where we not, at one time in a galaxy far far away, the “flagship” program for Adidas?
My memory only goes so far….
My memory only goes so far….
Yes.
A lot of it has to do with us being the only sports team in a metro area. Without having sports here, they can really sell our merchandise to casual fans and residents. People that just want a Louisville shirt or hat to rep the city or even a tourist snagging one. Thats a big value.
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