This is work done by Pat Forde for Sports Illustrated in July 2022. He uses a simple algorithm based largely on Football….which makes sense. Louisville gets its best rating in All Sports and worst in Academics.
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Sports Illustrated’s Power 5 Desirability Ratings
Ranking all 69 Power 5 schools by college sports value - Sports Illustrated
If the college sports started over, who would be most coveted? We break it down with a formula.
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Sports Illustrated’s Power 5 Desirability Ratings
Overall ranking | School | Football rank | Academics | All sports | Attendance | Viewership | Total |
| 1. | Ohio State | 2 | 20(t) | 4 | 3 | 2(t) | 31 |
| 2. | Michigan | 16 | 8 | 3 | 1 | 5(t) | 33 |
| 3. | Notre Dame | 6 | 5 | 8 | 16 | 2(t) | 37 |
| 4. | Texas | 12(t) | 14 | 1 | 7 | 7(t) | 41 |
| 5. | Georgia | 3 | 19 | 18 | 8 | 5(t) | 53 |
| 6. | Florida | 18 | 11(t) | 5 | 12 | 12(t) | 58 |
| 7. | Wisconsin | 8 | 17 | 23 | 15 | 12(t) | 75 |
| 8. | Oklahoma | 5 | 52(t) | 10 | 13 | 1 | 81 |
| 9. | USC | 30 | 10 | 12 | 23(t) | 9 | 84 |
| 10. | Alabama | 1 | 55(t) | 21 | 4 | 4 | 85 |
| 11. | Penn State | 7 | 28(t) | 41 | 2 | 10 | 88 |
| 12. | Texas A&M | 12(t) | 30(t) | 24 | 5 | 18(t) | 89 |
| 13. | Auburn | 11 | 41(t) | 31 | 11 | 12(t) | 106 |
| 14. | LSU | 14 | 62 | 16 | 6 | 11 | 109 |
| 15. | Washington | 25 | 24(t) | 27 | 19 | 16(t) | 111 |
| 16. | Clemson | 4 | 33(t) | 58 | 14 | 7(t) | 116 |
| 17. | Stanford | 46(t) | 1 | 2 | 54 | 24(t) | 127 |
| 18. | UCLA | 43 | 6 | 15 | 40(t) | 28(t) | 132 |
| 19. | Florida State | 56 | 22(t) | 14 | 21(t) | 21(t) | 134 |
| 20. | Michigan State | 27 | 38(t) | 39 | 18 | 15 | 137 |
| 21. | Iowa | 9 | 38(t) | 52 | 20 | 21(t) | 140 |
| 22. | (tie) N. Carolina | 48(t) | 11(t) | 6 | 39 | 41(t) | 145 |
| 22. | (tie) Oregon | 20 | 41(t) | 30 | 36 | 18(t) | 145 |
| 24. | Tennessee | 54 | 45(t) | 13 | 9 | 28(t) | 149 |
| 25. | (tie) Oklahoma St. | 10 | 65(t) | 22 | 30 | 24(t) | 151 |
| 25. | (tie) Miami | 23(t) | 22(t) | 48 | 34 | 24(t) | 151 |
| 27. | Iowa State | 15 | 48(t) | 40 | 23(t) | 35 | 161 |
| 28. | Mississippi | 35 | 55(t) | 19 | 31 | 23 | 163 |
| 29. | Northwestern | 38 | 2(t) | 35 | 58 | 32(t) | 165 |
| 30. | (tie) NC State | 37 | 36(t) | 17 | 26(t) | 53(t) | 169 |
| 30. | (tie) Arizona St. | 23(t) | 47(t) | 25 | 38 | 36(t) | 169 |
| 32. | Virginia | 48(t) | 9 | 11 | 51 | 52 | 171 |
| 33. | Nebraska | 46(t) | 54 | 47 | 10 | 16(t) | 173 |
| 34. | Arkansas | 60 | 59(t) | 7 | 25 | 24(t) | 175 |
| 35. | (tie) Virginia Tech | 41 | 33(t) | 32 | 21(t) | 49(t) | 176 |
| 35. | (tie) Utah | 17 | 41(t) | 42 | 42 | 34 | 176 |
| 37. | TCU | 22 | 38(t) | 38 | 49 | 31 | 178 |
| 38. | Minnesota | 28 | 30(t) | 27 | 45 | 49(t) | 179 |
| 39. | Kentucky | 26 | 52(t) | 9 | 32 | 61(t) | 180 |
| 40. | BYU | 50 | 36(t) | 28 | 26(t) | 41(t) | 181 |
| 41. | Purdue | 36 | 20(t) | 51 | 35 | 45(t) | 187 |
| 42. | S. Carolina | 52 | 47(t) | 36 | 17 | 36(t) | 188 |
| 43. | Mississippi St. | 21 | 67 | 63 | 28 | 20 | 199 |
| 44. | Baylor | 39(t) | 33(t) | 45 | 47 | 36(t) | 200 |
| 45. | California | 55 | 7 | 26 | 55 | 58(t) | 201 |
| 46. | Pittsburgh | 33 | 24(t) | 62 | 52 | 36(t) | 207 |
| 47. | Wake Forest | 32 | 11(t) | 43 | 66 | 58(t) | 210 |
| 48. | West Virginia | 29 | 69 | 56 | 29 | 28(t) | 211 |
| 49. | Indiana | 42 | 30(t) | 57 | 48 | 36(t) | 213 |
| 50. | Duke | 63 | 2(t) | 20 | 69 | 67(t) | 221 |
| 51. | Texas Tech | 44(t) | 68 | 37 | 33 | 41(t) | 223 |
| 52. | Maryland | 58 | 24(t) | 44 | 57 | 41(t) | 224 |
| 53. | Missouri | 44(t) | 49(t) | 53 | 37 | 53(t) | 236 |
| 54. | Georgia Tech | 62 | 16 | 60 | 46 | 53(t) | 237 |
| 55. | (tie) Louisville | 53 | 65(t) | 33 | 44 | 45(t) | 240 |
| 55. | (tie) UCF | 19 | 55(t) | 67 | 50 | 49(t) | 240 |
| 57. | Colorado | 61 | 41(t) | 54 | 43 | 45(t) | 244 |
| 58. | Kansas State | 31 | 59(t) | 64 | 40(t) | 53(t) | 247 |
| 59. | Illinois | 66 | 18 | 50 | 59 | 58(t) | 251 |
| 60. | Syracuse | 59 | 24(t) | 61 | 60 | 53(t) | 257 |
| 61. | Arizona | 65 | 45(t) | 34 | 53 | 61(t) | 258 |
| 62. | Boston College | 51 | 15 | 66 | 61 | 66 | 259 |
| 63. | Vanderbilt | 68 | 4 | 59 | 67 | 63(t) | 261 |
| 64. | Washington St. | 39(t) | 63(t) | 65 | 64 | 32(t) | 263 |
| 65. | Rutgers | 67 | 28(t) | 46 | 56 | 67(t) | 264 |
| 66. | Cincinnati | 34 | 55(t) | 69 | 62 | 45(t) | 265 |
| 67. | Oregon State | 64 | 59(t) | 41 | 63 | 67(t) | 294 |
| 68. | Kansas | 69 | 49(t) | 55 | 68 | 63(t) | 304 |
| 69. | Houston | 57 | 63(t) | 68 | 65 | 63(t) | 316 |
