The event is general admission seating, arrive early to secure the seat of your choosing.
8:00PM - Louisville Live Begins
Pre-Game Events
Rally in Whiskey Alley: Take a stroll down Whiskey Alley as Washington Street shuts down to vehicles and opens to pedestrian traffic beginning at 5:00 pm. Stop by any local restaurant along Whiskey Alley for a bite to eat or a refreshing beverage with featured food and drink specials and enjoy guest appearances from Louie and the Louisville Cardinals Spirit Teams.
Starry on the Pepsi Plaza: Get a free sample of Starry or Stary Zero Sugar, compete for bragging rights in a pop-a-shot competition, and take a photo with Lem and Lime at the Starry activation on the Pepsi Plaza.
Cardinal Authentic Specials
NIL Jerseys: Visit Cardinal Authentic to gear up for the 2024-25 season by purchasing a NIL Jersey featuring your favorite Louisville Cardinals student-athlete. All 2024-25 Louisville Basketball student-athlete NIL jerseys will be available for purchase, while supplies last.
Free Koozie: Spend $50 inside Cardinal Authentic on October 4th and receive a free Louisville Cardinals koozie. Offer valid in-store only on October 4th.
Giveaways and Concourse Activities
Giveaways: Visit the marketing tables located on the main concourse behind Section 101 to secure a one-of-a-kind Louisville Live giveaway item. Walz World rally towels, Pat Kelsey replica glasses, and a special edition Louisville Live poster will all be available while supplies lasts.
Photo Booth: Strike a pose at the photo booth located in the Rabbit Hole Lounge and receive a limited-edition Louisville Live photo sent directly to your phone.
