Typical of most Universities, they are woefully ill-prepared in planning their responses to events affecting their respective institutions. Their collective conferences are not much better, and evidenced by the performance within the NCAA, when commissioned to manage their organization as a whole ……. there is total incompetence.
When the Supreme Court was hearing the athletes case against the NCAA schools, there was virtually zero preparation for what most predicted as the decision favoring the athletes and the creation of NIL. There are no rules, no limitations and very little control with the consequences that are already causing havoc within college sports.
If the colleges and University Leadership would have addressed this issue early and effectively, they could have established guidelines that were both equitable and sustainable, for example they could have contractural language where the student athlete would be confined to reasonable compensation, required participation in Bowl games and remaining at the school over a specific time period. Non-skill positions (OL men) could be rewarded with some relative value to the skill positions (QB, WR, RB) kids.
The Administration of these schools did very little if any advanced planning, resulting in the chaos that we see within the system.