Also, SMU is the biggest gain for the ACC since the deal started.
SMU takes $0.00 in TV revenue. Last year they had 6 games on ESPN/ESPN2/ABC. They were ranked and in our title game. They didn't draw massive viewers, but they added more inventory of games. And they added more games FOR FREE. Not to mention, they got into the playoffs and got the ACC more money.
And this year as they'll have a little more hype and be ranked, meaning casual fans will see the number and remember they were in the playoffs last year and tune in. And again, we don't pay them any of our TV money.