I typically never or at least hardly ever refer to a regular season game as a "must win game" in any sport, but I agree that this game is huge for a number of reasons.
This game is not only important just from a bowl perspective, but also a fan and program psyche perspective. What a rough few weeks.
BP mentioned it after the Murray St. game last week. The football team wants to give the fans and program something to cheer about and lift them up. Something to that effect.
A loss tonight would be so deflating.