The NCAA reported $1.1 billion in revenue for its 2017 fiscal year. Most of that money comes from the Division I men’s-basketball tournament. In 2016, the NCAA extended its television agreement with CBS Sports and Turner Broadcasting through 2032—an $8.8 billion deal. About 30 Division I schools each
bring in at least $100 million in athletic revenue every year. Almost all of these schools are majority white—in fact, black men make up only 2.4 percent of the total undergraduate population of the 65 schools in the so-called Power Five athletic conferences. Yet black men make up 55 percent of the football players in those conferences, and 56 percent of basketball players.
Black athletes have attracted money and attention to the predominantly white universities that showcase them. Meanwhile, black colleges are struggling. Alabama’s athletic department generated $174 million in the 2016–17 school year, whereas the HBCU that generated the most money from athletics that year, Prairie View A&M, brought in less than $18 million. Beyond sports, the average HBCU endowment is only one-eighth that of the average predominantly white school; taken together, all of the HBCU endowments combined make up less than a tenth of Harvard’s.
Why should this matter to anyone beyond the administrators and alumni of the HBCUs themselves? Because black colleges play an important role in the creation and propagation of a black professional class. Despite constituting only 3 percent of four-year colleges in the country, HBCUs have produced 80 percent of the black judges, 50 percent of the black lawyers, 50 percent of the black doctors, 40 percent of the black engineers, 40 percent of the black members of Congress, and 13 percent of the black CEOs in America today. (They have also produced this election cycle’s
only black female candidate for the U.S. presidency: Kamala Harris is a 1986 graduate of Howard University.)