Floyd Street Media revolutionizes how universities and NIL collectives adapt to the new-era of college sports.
Louisville, KY – 24 July, 2024 – Today, 502 Circle, the official NIL collective of Louisville Athletics, launched Floyd Street Media in partnership with The College Sports Company and NOCAP Sports. Floyd Street Media is an athlete-driven media network designed to drive new NIL revenue for 502 Circle and Louisville athletes. This innovative collaboration marks a significant milestone in the evolution of NIL in college sports as Universities and collectives seek to find more sustainable ways to drive revenue and support its athletes while relying less on donations from alumni.