Of course they do, which is why you saw UofL not push and try and outbid Purdue. Here’s how the situation could have played out...
Tyra: Hey Jeff, just seeing if you had any interest in the UofL job.
Brohm: No need for an offer Vince, I’m gonna stay loyal to my team.
Tyra: Ok Jeff, best of luck.
Instead it went something like this...
Tyra: Hey Jeff, any interest in the UofL job.
Brohm: Yes
Tyra: Here’s our offer
Brohm: Let me think about it.
(In the meantime, Purdue ups Jeff’s contract)
Tyra: Well what do you think Jeff?
Brohm: Sorry Vince, I’m committed to my team.
In the end, a simple no would have been respectful to his alma mater. I don’t blame him for playing other jobs to get more money, I do blame him for doing it to us. But whatever, I hope the best for Jeff, I have great memories of his time here.