Are the days of shoe company contracts on the way out?

[chevelle99]

Didn't want to hijack a different thread, but had a question.

Now that college kids can get money directly for their image, will it be less expensive, provide better marketing, and make contract negotiations easier for shoe and clothing companies to pay star players and ditch the university?


"Atlanta (CNN) The NCAA Board of Governors on Tuesday voted unanimously to allow student-athletes to be paid for the use of their name, image and likeness once its three divisions decide on rules for such opportunities. The board, which met in Atlanta, asked each division to create rules between now and January 2021.Oct 29, 2019"

 

[zipp]

I'm not sure why some of these threads don't get (m)any replies...

This isn't a bad question. But I think the better way to frame it is will contracts be as lucrative, and why or why not? I don't think there's much doubt that they will continue in some form.

If money can go directly to the player, the school doesn't need to be a middleman for that relationship to be cemented. The value of brand association with a school would be evaluated on it own merits. I can't see Nike or adidas not wanting to associate itself with Alabama or Duke. Or with a marquee coach like Saban or Coach K.

That alone would reduce the value of a contract but not eliminate it...

 

[Knucklehank1]

What leverage will schools have to make apparel companies outfit non-revenue teams?

 

[zipp]

What leverage will schools have to make apparel companies outfit non-revenue teams?

I don't know they would have that leverage. But I don't see why that issue is any different than it is now. There generally aren't players on those teams coveted by shoe companies.

It all comes down to total dollars paid, actual dollars and in kind...

 

[Knucklehank1]

I don't know they would have that leverage. But I don't see why that issue is any different than it is now. There generally aren't players on those teams coveted by shoe companies.

It all comes down to total dollars paid, actual dollars and in kind...

Will the programs still negotiate program-wise deals or will certain athletes be able to negotiate their own individual deals

 

[chevelle99]

It seems the NCAA has cleared the way for college athletes to be paid for the use of their name and likeness. My guess is it's going to be less expensive for sports wear companies to pay star players directly to wear, endorse or allow the use of their name on items than to throw, in our case, 16 million at a university. Not to mention how much less complicated it is to deal with a few athletes and their respective agents than a university bureaucracy and the NCAA like it's done now.

 

[LeFors4Ever]

The apparel dealS for those big schools will matter.

I mean why do they give Endorsement contracts to no name NBA guys who barely make an impact? Because they know the marketability of those things.

They aren’t trying to sell the big stars, they’re thinking about all the people that watch the games. The more people in their gear and wearing their shoes, the more people will buy. Big name college programs still get eyeballs, they’ll keep being valuable to their brand. Money is still green.