UofL #3 on 5 Most Valuable College Apparel Deals

[Steelers2012]

#3 at $7.8 million from Adidas.

#1 is Michigan at $11.1 million from Nike
#2 is Notre Dame at $9.0 million from Under Armour.

http://www.forbes.com/sites/mikeoza...ost-valuable-apparel-deals-in-college-sports/

 

[zipp]

We'll break that bank in another four years--when the adidas deal renews. I think Jurich will have his sights on #1 (like everything else)...

 

[beantowncard]

Nice company to be in. You would think Adidas pays this much because we have that much value to them. UL is becoming a national brand.

 

[kozmas]

I have heard several national broadcasters in several different sports refer to UL as a national brand.

 

[gamedaynut]

And please note our Cardinal Bird logo ranked #3 does not look like a fricking rooster.

 

[wreckcard#22]

so, if I understand this...that's an annual rate of >1.5M? nobody on that board is close to that annual rate.

Or, if I don't understand this, that's our annual rate for a 5 year deal...

 

[johnnyrockets]

so, if I understand this...that's an annual rate of >1.5M? nobody on that board is close to that annual rate.

Or, if I don't understand this, that's our annual rate for a 5 year deal...

They're per year if I'm not mistaken.

Weird that they have UT with Nike from 2007-2016 when they just signed in 2014.

If you guys pull more per year than Michigan and ND, I will be impressed.

 

[zipp]

...If you guys pull more per year than Michigan and ND, I will be impressed.

So, besting Alabama, Ohio State, North Carolina, Florida, USC, Oregon, etc. wouldn't be impressive?

LPT Football: Pretty high standards...